As a blogger, you should be writing content at least once a week depending on what your site is about. Most sites need at least one post per week to stay fresh and keep Google happy. But remember…you are writing for your audience–not Google. But in order for people to find your post, there are a few things you need to do before you hit the Publish button. By using these 7 SEO tips before you post your content, you will help ensure that your content is found by your target audience as well as the search engines.
Minimum 500 Words In A Post
This post will presume that you have already written your post. Keep in mind that search engine robots will crawl your content looking for certain criteria that will help determine where your content will rank. One thing that search engines will crawl for is the number of words in your post. This directly relates to the quality of your content. The more words you have, the better. This is not to say that you should write anything just to make a word quota.
Keyword In Your Post Title
This is pretty critical. The reason you want to make sure you put your keyword in your title is because the title will automatically be in the URL of your post. And you definitely want that! You also want to make sure that your title is in initial caps–not lower case. You can find information on how to find keywords here.
Keyword In Your Content
You have to be careful here. You want to write your content naturally but you also want to make sure that you use your keyword or keyword phrase at least once throughout your post. Be VERY CAREFUL about keyword stuffing. Keyword stuffing is when you use your keyword a zillion times throughout your post. It’s ok if you use your keyword perhaps 3 times but no more than that.
Add At Least 2 Images
Audiences and search engines love it when you have images included in your content. You should have at least two images that relate to your post. Be careful not to make these images too big or too small. A lot will depend on how long your post is. If you have written a really long post, you can add more images. Don’t stuff your post with a lot of images if your post is only 500 words.
Add Your Keyword to An Image
Before you add an image to your WordPress site, be sure to rename the image using your keyword. Using your keyword in the image title will help with SEO.
Add 2 Internal Links
Internal and external links are important. Internal links are links to other content pages within your site. You want to give your audience well balanced and well researched information. That’s what writing is all about–providing quality information. Giving your audience two internal links within a post allows them to further read other related content on your site.
Add 2 External Links
Using external links gets a bit of a bad rap. External links are links to content that is outside of your site. People shy away from using external links because they think that by using them it will somehow harm their reputation. To me, this couldn’t be further from the truth. By using external links, you are showing your audience that you did your homework and are confident in sharing that information. It won’t affect your search engine rankings or hurt your page rank. If anything, it will help you.
A Few More Tips
Try not to get too hung up on how many words are in your posts. Just write naturally and provide as much information about the topic as possible. Be sure to use proper headings and resist the temptation to write lengthy paragraphs. You should break up any paragraphs that are over 300 words.
Another thing I usually do if I remember is to include a few tags in my post. There’s been a lot of chatter on whether this is useful or not. There was a time a few years ago when it was a must. Nowadays there are people both for and against the use of tags. I still like to use them.
By writing naturally and keeping these 7 tips in mind before you hit the publish button, you will find that it’s pretty easy to include them all. These tips will become second nature to you in the normal course of your writing.
If you want your audience and the search engines to find your post, be sure to use these tips before you publish your content. I hope this article has been useful to you. What has your experience been in regard to publishing posts? Do you have any tips you’d like to share? Leave a comment below. Thanks!