Once you have your article up on your website, you’ll need to know how to check your page ranking in Google. Why is this important? Because the Internet is a massive ocean of information. And if you want to get your article noticed, you need to not only ensure you have low competition keywords, but you should also check your keywords a short time after you post your article or page to see if your keywords are being searched by the masses.
Why do I Need to Check My Keyword Ranking?
By knowing the position of your keyword(s) in the SERPs (search engine result pages), you can better understand your audience and if they are finding your content using the keyword you chose. The idea is to get on page 1 of the Google search engine. You’ll also want to check Bing and Yahoo and see where you stand. It should be a somewhat similar position.
Keyword Ranking Tools – How They Work
Google takes a number of things into consideration when calculating your page’s rank. Social media, geographic location, a user’s search history and what type of device the user is using at the time of their search, be it a desktop computer, tablet, or phone. All of this information is taken into account. However, Google doesn’t want the world to know exactly HOW they calculate this information. Google redesign their algorithm every so often so you don’t know how they are using all this information.
When it comes to keyword ranking tools, it’s a best guess. Keyword ranking tools try to mimic what they think Google is doing so these results are best considered “something in the ball park” but not carved in stone.
How to Check Your Page Ranking
The way I accomplish this is first to search for low-competition keywords. Then I write an article. Before I post the article, I’ll go through it to make sure that I have put two additional low-competition keywords or phrases as tags. Tags will also help your keyword(s) and page/post rank. (The jury is still out on if this is effective but I still think it’s important.)
After I publish an article, I go to Google Webmaster Tools. I click on my website, and use the Fetch as Google link to index my page. What this will do is tell Google, hey, there’s a new page on this site. Let’s go take a look. Then I’ll wait a few days, sometimes a week, and check the ranking using a few different methods. I will often check it once a week for 2-3 weeks to see if the keyword is ascending or descending in the ranking.
Here’s a few links that you can use to check your page ranking. These sites are all free.
Google Webmaster Tools: To use this tool, you must first have your site verified through Google Webmaster Tools. The verification process is to ensure that you are the owner of the site.
Once inside Google Webmaster Tools, click on the link to your site. You’ll see your dashboard on the left side of the screen. Click on Search Traffic/Search Analytics. The list is a list of keywords that have been used to get to your page. The numbers on the right side of the screen indicate how many clicks those words received. Some of the keywords are words that were used to find your article.
Google Analytics: You should also set up your site with Google Analytics. All you need is a gmail account. This will also allow you to access Google Webmaster Tools as well.
Log into your Google Analytics account. You’ll see your dashboard on the left. Scroll down and click on Acquisition/Overview. You’ll see Referral, Organic, Direct and Social. Click on Organic Search around the middle of the page. This will give you general information on some of the keywords being used to find your page and your site. This is by no means an exhaustive list. Google stopped providing definitive keyword lists a while ago.
Google Search: If you open a new page or tab in Incognito mode, you can also get an idea of where your page is ranking. By entering the keyword surrounded by quotes, you will get results using that exact term. You can see by the results that “best doll houses” would generate results using only those words in the title or first few lines of the article. You would then go page by page to see where your page is listed. If it’s not listed within the first 3 pages, chances are that it’s not being found or is still moving up in the ranking. This will give you a ballpark idea of where your page stands in the rankings.
The real test of any ranking will take into consideration all of the above as well as good quality content, good images, alt tags, and a good meta description. Keywords alone will not get you site ranked. Good quality content is vitally important.
Using a keyword ranking tool can give you ballpark information on where your keyword stands in the Google ranking. You shouldn’t rely solely on this information though. There are many other considerations that could influence where your keyword ranks in the SERPs. I would use these tools only as a guideline.
I hope you found this information useful and I thank you for stopping by and checking it out. Do you have your own methods on how to check your page ranking in Google? Please share your thoughts by leaving a comment below. And if you liked this article please share it!