Podcasts are an amazing way to connect with your audience. They get to hear your voice and make a connection with you. This article discusses how to get started with podcasts. I’m really excited to discuss this topic because I listen to A LOT of podcasts! Chances are you do too!
You probably are not even aware of it but with everything going on around the world you’ve probably listened to podcasts. The beauty of podcasts is that YOU DECIDE when you want to listen. And I’m happy to say that we are moving back to listening instead of watching. People are busy and can’t always carve out time to sit and watch something on TV or online. Listening to a podcast can be done while driving, biking, running–most anywhere doing most anything.
Can Podcasts Help Your Online Business?
The reason I’m even writing this article is because I recently ran across someone on Youtube that I had never heard of before yet had a decent podcast about his online business. You know how it is. You are randomly cruising around Youtube and next thing you know you stumble on a genuine nugget–a real gem. That’s what happens to me sometimes. I don’t know how I get there. I only know that somehow I got there!
If you have an online business that is struggling, creating a podcast really allows your audience to get to know you and it’s a great way to expand your online presence. It’s another really great tool to have in your social media toolbox. People can connect with you through the information you provide and your speaking voice. I’m sure you’ve made a judgement about someone just by listening to their voice. Podcasts are a great way for you to connect with your audience and share information. For example, as a result of finding that random guy, I subscribed to his channel and get notified every time he puts up a podcast.
Finding People to Interview
Finding people to interview doesn’t have to be a drag. In order to be successful in your business you will normally be following the paths of many people that are in your business and in your niche. You will have met them at meetings or gatherings or online and hopefully even exchanged business cards, etc. These are the people you want to interview. People that you consider mentors in your field. People that have a valuable message to share with your audience.
Setting Up An Interview
- Contact someone in your field who is successful and that you admire. Ask them if they would be willing to give you a certain amount of time for an interview. Most people are dying to do this because it gives them a chance to talk about themselves and their success and they too, can plug the podcast.
- Create a list of questions you’d like to ask and submit the questions ahead of time. This is a very good idea because it eliminates long pauses in your interview if the interviewee doesn’t respond right away. It will also cut down on the editing process. You won’t have to cut out those pauses.
- Tell the interviewee that you will need a certain block of time. Agree to a date, time and length of time for the podcast. Remember to take time zones into consideration.
- At the designated time, contact your interviewee. Make sure that everything is acceptable. The interviewee understands the questions, he/she has prepared answers, they aren’t sick with a bad cold, etc.
- Advise the interviewee that you will begin the recording.
- Begin by introducing yourself and your business. Then introduce your guest and why you chose them to interview, i.e., what information does this person have that would benefit your audience?
- After the interview, thank your interviewee for coming on the “show” and end the podcast. You can then go through the editing process before uploading.
I hope you have enjoyed learning how to get started with podcasts. In my next article about podcasts, we will discuss the actual creation process in more depth. Have you ever created a podcast? Leave a comment below.