How To Promote Products On Your Website

How To Promote Products On Your Website

In order to make money online, you’ll need to know how to promote products on your website. This article will focus on how to sell Amazon products on your website and is the next step in your affiliate marketing training. The reason I am focusing on Amazon is because Amazon has millions of products in its catalog to choose from and it is the easiest way to get started promoting products on your website. If you missed the article on creating content click here.

In order to sell Amazon products on your website, you need to make sure you have a clearly defined niche market. Your niche market will include Amazon products and possibly other affiliate products from other affiliate programs. If you are still searching for a niche market, click here.

Who is this article for?

This article is for the beginner who is just getting started building a website, promoting products on their website and starting their own online business.

Amazon Affiliate Program

Promoting Amazon products on your website is probably the easiest thing to do in terms of being an online affiliate marketer. The first thing you will need to do is to sign up to Amazon’s Affiliate Program and accept their Terms and Conditions. It’s easy to just click through the Terms and Conditions but I think it’s important, as an affiliate marketer, to actually read the document. It may have some restrictions or terms that you cannot abide by in which case you may be kicked out of the program. The Amazon Affiliate Program has a few restrictions and is not available everywhere.

Be sure to read the Terms and Conditions to ensure that you 
meet all the requirements of the Amazon Affiliate Program.

Best Amazon Products to Promote

Finding the best Amazon products to promote requires a little digging. You have to be careful to promote a product that people are actually interested in buying but also a product whose market isn’t saturated.

Keyword Research

Before you start cruising around Amazon looking for a product to promote, make sure you’ve already done your keyword research on both the niche and the product. This article presumes you’ve done that already because we are going to hop right on over to Amazon where I’ll show you what I look for when promoting Amazon products.

How to Find The Best Amazon Products in Your Niche

When choosing an Amazon product to promote take a look at:

  • Customer rating: Amazon has a star rating system. The more stars a product has, the more popular it is.
  • Number of Reviews: this goes hand in hand with the star rating system.
  • Questions answered: These questions can be very important in deciding to purchase a product or not. Especially digital and technical products such as smartphones, etc.

how to sell amazon products

Online shoppers are becoming more and more savvy when it comes to making purchases online. As a consumer yourself, ask yourself if you would buy the product, why you would buy the product and what want/need this product fills. I’ve used Amazon quite a bit. I’ve made purchases for myself as well as bought gifts for people. I ALWAYS look at the customer reviews, ratings and questions.

Look through all the questions to find out more about the product.

  • Does the product have any restrictions such as shipping restrictions?
  • Does the product have a known fault?
  • Is there any problems with the quality of the product?
  • What are the special features of the product?

Getting to know more about the product before you promote it on your site enables you to write a decent product review. You can outline the good things about the product, restrictions, etc.

Amazon Movers and Shakers

Amazon has a cool feature that provides you with the latest trends for products. By checking out the Amazon Movers and Shakers, you’ll be able to see if the product is on the upswing or the downswing in terms of purchases. I took a screenshot to demonstrate the power of this feature. As you can see below in the Toys and Games category, these toy purchases are up! Way up!!

how to sell amazon products


When checking out the Amazon Movers and Shakers list, keep in mind that some products may be more popular at certain times of the year depending on the season and occasion such as Halloween or Summer. Again, this will be important when deciding on products to promote.

I Found a Product to Promote. Now What?

Once you find a product, you have to decide how you want to promote it on your site. Amazon gives you a number of options: banner ads, images and links, and text links to name a few. You can even put an Amazon widget on your site.

You can get the link by clicking on the Get link button on the right-hand side of your screen.


Amazon gives you a number of options to add a product to your site. Take a look at each one of the tabs as shown in the picture above and see which one suits your needs the best. From there you will select your chosen link method. Click the Highlight HTML and then use copy/paste to put it into your website. You can even customize the link by changing the colors.

Add Product Images

It’s also very helpful to have the picture of the product on your post or page. People respond positively to seeing images of products. You can also add more than one product in the same article with distinguishing information about each one. This will give your readers options and ultimately help them in the decision making process.

Promoting Amazon products on your website is a great way to earn money online. It’s how many affiliate marketers make money online today. These tips can help you drill down to find the best products to put on your website. I hope you found this information helpful. Thanks for stopping by. Please feel free to ask any questions below.