Finding good keywords is crucial to getting traffic to your content. Without decent keywords, your content might be great, but how will people find it? This article is about the best keyword research tools that are FREE. Keyword research tools are a critical component to getting traffic to your website. I think it’s important to understand exactly what a keyword is and how a good keyword research tool can help drive traffic to your website.
What’s a Keyword?
Every time you type a word or phrase into a search engine such as Google, you are entering a keyword. A keyword is simply a word that best describes what you are looking for. So if you are looking for washing machines, you would type that into your search bar. However, this is a very broad term. If you were looking to purchase a washing machine and you lived in Knoxville, Tennessee, it would be best to narrow your search to something like, washing machines, Knoxville, TN. That should return a result of websites that have washing machines in Knoxville, TN.
When searching for terms in regard to your chosen niche, I like to start out with a broad keyword. I’d probably start out with a term like washing machines and then add more words to it to narrow down my search to see what words I get back.
Why Are Keywords So Important?
If you want people to visit your site and find quality information there, using keywords is a necessity. Say, for instance, that you have a site providing information on the best new books on the market. The word “books” on its own is too broad. Maybe you wrote a review of a book and used the title as a keyword. Let’s say that keyword is Summertime. If no one is looking for information on that book and typing in the words “summertime book” you won’t get very many visitors, if any.
However, if you wrote a review on a book that was on the New York Times Bestseller’s List and used the title of the book, chances are you’d get a lot of visitors to your site who would be interested in reading your book review provided you ran the keyword through a keyword tool to check the competition of that word or phrase.
So How Do You Know Which Keywords To Use?
First, decide on the topic you want to write about. Let’s use books again. At the time of this writing, I picked the very first book on the New York Times Bestseller’s List 2015. The book is called “14th Deadly Sin” by James Patterson and Maxine Paetro.
Next, I’d type the book title into a keyword tool and see how competitive it is and if I can get a decent keyword. A decent keyword will be a word or phrase that is not highly competitive but one that people are searching for. I tend to go for keywords that have low competition. You can also toggle your display to sort the results by low to high or high to low. I sort by low to high because I won’t bother using any keywords that have a high competition.
After that, I’d write a review using that keyword in at least three places–the title of the review, the first paragraph and somewhere else in the content.
What Is The Best Keyword Research Tool For SEO?
There are so many keyword research tools out there. Some are free and some you can purchase. I’m going to stick with free ones. Here are some great free keyword tools I’ve used:
Google Keyword Tool: (the link says keyword planner, but it’s the same thing) You will need to create an account before you can use the tool. There’s a great tutorial that will help explain how to use the tool. You can find that link here.
Here’s a sample below of what the Google Keyword Tool can do. All I did was enter in the keyword phrase “14th deadly sin book” and Google Keyword Tool returned the following results. You will notice that there are two tabs: Ad group ideas and Keyword ideas. You want to look at the Keyword ideas tab.
You will also notice that there’s a competition column. You want to look for low competition keywords here. Don’t worry about the suggested bid column. That is used for pay per click (PPC) campaigns. We are focusing on FREE here.
As you can see, there are 5 low-competition suggestions provided. Any one of them would make good keywords to use in a review.
Ubersuggest: This is, by far, one of the easiest keyword tools to use. Simply type in a term and get your results. What it doesn’t give you is the information on competition.
Bing: Bing also has a keyword research tool. You will need an account to use this tool. It works much like the Google Keyword Tool.
Wealthy Affiliate Keyword Research Tool: WA has their own keyword tool that is available to members for free. It is very simple to use. Just plug in your keyword or keyword phrase and hit enter. OLD NEWS!
Jaaxy is an excellent keyword tool and is my favorite one out of all the ones I’ve tried. The pricing structure has changed and you get more for less. Recently, Jaaxy was integrated into Wealthy Affiliate. This means that when you sign up with WA, you’ll see the Jaaxy button on the left side of your screen. No more WA Keyword Tool! The people have spoken and the owners have listened! This has been a feature that people have been asking about for quite some time. You can now begin using your free 30 searches right away and you will no longer have to go to a separate site. Jaaxy is more than just a keyword competition tool. It has features that other keyword tools don’t have. Some of the great features include: SEO analysis, site rank analysis, unlimited keyword searches, affiliate program finder, and much more. Your free 30 searches will give you a taste of what this keyword tool can really do.
Keywords are the first place you start when you want to write for your audience. You need to know what terms they are using to search for your content. Which keyword tool do I recommend? Jaaxy. There are other keyword tools out there, of course. This is the one I use all the time and I don’t think I could use any other tool. These are a few of the best keyword research tools I found that are free and easy to use. What keyword tool are you using to help get traffic to your website? Do you know of any other great free keyword tools? Let me know by leaving a comment below.