By now, you’ve diligently done your research and created a great article, right? Now it’s time for the social media aspect of your strategy. This article will give you tips for social media marketing to use each time you publish content on your website.
Google is doing it’s job by crawling your site but if Google sees that your site isn’t really getting any love, i.e., visitors, comments, etc., then your great content gets pushed further down the line. Most people searching for something only look at the first–maybe second–page in their search for information. You need to get your great content in front of them and it will take more than simply publishing articles and hoping people find it. I am presuming that you already have accounts with these major players: Facebook, Twitter, Pinterest, and Google+. Other possible contenders are Reddit, Quora, StumbleUpon and Tumblr. Keep in mind that you will also have to manage your online presence for all the social media accounts you set up. Similarly, you can do the same for the other major players. Do a search and join a few groups. It’s also important to note that you should also interact with these groups. Don’t be a voyeur and lurk around. Participate and get to know people. This is a great way to connect with your target audience. Let them get to know you. By making these connections, you will increase visitors to your site. This goes for all your social media marketing.
Strategies for Social Media Marketing
Since basically everyone on the planet has a Facebook account, I am going to presume that you do to. Especially, if you have your own website. You should also have a Facebook business page for your site as part of your social media marketing strategy.
- Log into your Facebook account.
- Create a business page for your website if you don’t already have one.
- At the top of the screen, type in the name of your niche, such as paleo cooking. For example, I did a search on paleo diet tips and this is the search result.
- You can see that there are pages, groups, and websites. Join a few groups and see what visitors are talking about.
- Be a part of the discussions and participate where appropriate.
- When you are participating in discussions, post comments using your business page profile. This will extend the reach of your site.
If your website can be enhanced with YouTube videos then set up a Youtube account. You’ll need to have a gmail account first. You can use Screencast-o-matic to record your desktop for free.
- Create a Youtube account
- Add a description using keywords for your niche
- Add the videos to your Youtube channel
- Use keywords to help visitors find your videos
- Visit other Youtube channels in your niche and subscribe to them.
Becoming active in Pinterest is another great way to expand the reach of your website. Pinterest is a different type of animal. In the beginning it was more geared toward cooking, baking, fashion and crafts–that type of thing. Now you can find most everything on Pinterest. You just have to be sure that your audience is hanging out there too. Make sure there are boards in your niche before you start spending a lot of time and effort expanding your social reach.
- Create a Pinterest account
- Add your website to your account
- Set up a few boards in niches related to your site
- Set up other boards with topics you are interested in
- Perform a search on your niche
- Visit other Pinterest boards
Follow people who are subscribing to some of the more popular boards in your niche. When you follow someone they will receive a notification. Usually, people check out boards of people who follow them. (I know, I do.) Hopefully, they will find your boards interesting enough to follow you in return. This all helps to further your reach and build out your network.
How to Use Twitter for Social Media Marketing
Sending out a tweet each time you publish a post is not enough in the Twitter world. Yes, it expands your social reach but you also need to be expanding your audience. You have to be aware that Twitter only allows 140 characters–yes, that’s 140 CHARACTERS–NOT WORDS. Do a search for your niche and, like I explained earlier, check out who is following the people that are popular in your niche and get in the habit of following a few each day. You are hoping that they check out your profile and follow you back. This is how you build a following. There’s no point in tweeting if you don’t have any followers!
Using hashtags: Hashtags are simply a way to tell people what your tweet is about. It’s kind of like a subject line only shorter and is always preceded with a # symbol. When you start to type your hashtags you want to try and use tags that are already in existence. You should use a minimum of two–one that you create yourself and one that already exists. You can tell which tags are already in use when you first start typing a hashtag, Twitter will try and guess what your subject is by autocompleting your tag.
Images: Imagery is HUGE in the Twitter world. Images really capture people’s attention so use them as much as you can. Each time you “tweet:”
- Type your two hashtags
- Upload an image
- Then type your description
The reason I suggest doing it in this order is because your tags and images take up a certain amount of your character allotment. If you run out of text space, you can always try and shorten it. But if don’t have your tags or images already loaded, you may not have enough space to do so. Here are some useful sites to use to shorten your URLs.
TIP: Each time you publish a post, use your social icons on your site to share your content. If you are tracking the counts on your website, this is also good for your rankings. It takes longer to do this manually for each social media platform but there are applications that can help you streamline the process listed below.
Strategies for Social Media Marketing
- Get in the habit of socially sharing your articles each time you publish.
- Try to spend no more than one hour per day updating your social media accounts and try to schedule them where you can.
- Try to share something on your social marketing accounts each day. Even if it’s not a published post you are sharing, you can still share other information related to your niche.
- Check forums a few times a week and engage wherever possible
- Check Pinterest each day. Add boards and follow people. If you’ve published an article, post in Pinterest. Continue to do searches for new boards and followers.
- Twitter: check your Twitter feed and retweet a few times a day but don’t be spammy. Spread out your tweets with 2-3 hours in between. If you are stumped as to what to tweet, check out Trends map for ideas.
- Facebook: check each day and engage where possible. Share content where applicable.
Best Tools For Social Media Management
Keeping track of all your social media accounts is probably going to be one of the hardest things to manage. Not only do you have to update your accounts on a regular basis but in the case of Twitter, you should be updating up to 5 times per day! Here are a couple of places I found that can help you out.
Buffer: Great free option for managing Twitter accounts. I started using Buffer recently and find it very easy to use. But, keep in mind that Buffer only manages your Twitter posts.
Hootsuite: Hootsuite has a free plan that allows you to monitor up to three social profiles and provides basic analytical reporting and message scheduling. They also have a pro version that has a free 30-day trial and allows you to monitor up to 50 social profiles. Sharing your content via social media is an important aspect for your online business. Google takes a look at social mentions and ranks your content accordingly. Socially sharing your content also helps you reach a wider audience.
I hope you have found these tips on social media marketing helpful and I hope you try them out. Feel free to leave a comment. I’d love to hear about your experience.